Google to sell recently acquired SEO company

3 weeks ago Google acquired Double Click for a couple of billion. This purchase included the Double Click brand Performics, which specialises in SEO and PPC. This put Google in a tricky situation as it is against its has long said that money will not affect its natural rankings and if Google is receiving money for SEO advice then you can see the conflict of interest.

Performics website states that they "improve search engine crawlability, yielding increased relevancy in results and ultimately, a higher natural search ranking." using techniques that include link building.

So Google is now going to separate the parts of the Performics business that focus on SEO - "It's clear to us that we do not want to be in the search engine marketing business," Phillips wrote in a blog on Google's Web site. "Maintaining objectivity in both search and advertising is paramount to Google's mission."

Not really unexpected news