SES Update #1 - Local Search

oUpdate # 1

Session 1 - Local search

• This year will be big for local Web 2.0 sites.
• Traditional directory sites will need to embrace local 2.0
• Small businesses should embrace the toolset on offer from Google
• An attendee from We Love Local predicted that : "Google's dominance will continue, any player needs to see how they can play a role in local space and integrate social elements, traditional directories need to get involved, personslistion and contextualisation will be key."
• Google do however face challenges and over the next 10 years they will need to distinguish themselves as a media owner or advertising adviser to local businesses.
• There's is also a huge opportunity to give them advice on how to spend ad budgets but risk cannibalising their business.

We will be receiving more updates later today, so stay tuned!